Choosing PR & Marketing Consultancy - Top 10 Tips
Choosing the right PR and marketing consultancy is an
important decision for any business, especially smaller
organisations faced with smaller budgets.
Top ten tips for choosing a PR & marketing consultancy
- Think about why your organisation needs PR. Good
agencies should recommend campaigns that tie in with
business objectives, making sure you get a return on
your investment.
- Decisions should be made on the value added by the
agency, not just on price alone. A good agency will be
able to create a 'package', including a mix of
activities to maximise results.
- Harness the power of PR by linking it with other
marketing activities to deliver maximum value.
- Make sure decision makers understand the value of PR
and buy-in to its potential.
- A good agency will take the time to try and
understand your business and its goals - a good
indicator is the volume of questions asked during the
consultation.
- Be clear on what you are trying to achieve and what
you want the agency to accomplish.
- Take the time to make sure you select the right
agency for your business - meet with a few as this will
allow you to get a handle on approaches and importantly,
the 'chemistry'.
- Remember to ask for references or testimonials from
other companies that have used the agencies services.
- Don't under estimate the power of your gut instinct
- if the agency does not come across well, consider
whether they will portray your business adequately.
- Don't be afraid to ask questions - some agencies
will bombard you with over complicated terminology.
We'd
love to hear about your business - for a free consultation, please
contact us on:
01404 43608 / 01323 639111
sarah@cloudnineprandmarketing.co.uk
/
kate@cloudnineprandmarketing.co.uk
www.cloudnineprandmarketing.co.uk
Top Ten Tips - Business Help & Advice
